In this age of technology, you can find information about anything in the world with just a quick online search. Whether you are having trouble choosing a place to eat or just can’t decide to buy a product or not, we rely on online reviews to give us the information needed to make a decision.
Given that these reviewers have hands-on experience with the products or services, we have no choice but to believe them. But how can we be sure that the information we are reading is actually genuine? Most of the information we read online can be fake and biased. To promote their product or services, many companies put fake and biased reviews through paid writers.
Nowadays most of the decisions we make regarding buying any product depends on the online reviews of that product. But according to the data available online, more than 20% of available onlines are fake and bogus.
Many big companies hire writers to write fake information about their products. Even after all this, honest and unbiased information can really help us. There are few ways which can help you to be sure whether the feedback you see is genuine or not:
Investigate the reviewer
Most of the big companies cross-reference their reviewers according to the quality and number of posts in the past on the website. These customers or writers are labeled as “Certified Reviewers” or “Verified purchase” and mostly their opinions are detailed and helpful. If you can’t find any details about the writer then most probably it is fake.
Extreme or overly emotional points of view
Mostly the posts with extreme praise or criticism are fake. Five star and one-star reviews are more likely to be fake and bogus as compared to a more average one. Usually, fake reviews are much more negative or positive than honest ones. Negative reviews are used to degrade the overall ratings of any product. Usually, loyal customers or paid writers write such kind of things to paint a fake image of a product.
Use of vague language
A trustable one is usually written in a much more moderate language. Honest ones contain specific details about the product. For example, if you are researching any mobile phone in particular then the review containing technical details like RAM, ROM, etc should be considered authentic. Yet if it contains irrelevant information like color, shape etc… there is a higher likelihood that it could be fake.
Use of small words and sentences
According to scientific research, it is harder to tell a lie than to speak the truth. While writing anything fake, our mind goes through a similar situation: lies are detrimental to a natural flow of thought, and it’s not hard to notice. It is observed that true and honest reviews are better written as compared to fake ones. Fake posts are usually sloppy in nature. Bad grammar, punctuation, short and vague sentences can be seen a sign of disingenuity.
Several ones posted at once
If there are multiple reviews posted at the same time then there is a very strong chance that they are fake. Also if the same language is used over and over in different posts, chances are these are fake as well. To promote their products companies pay to generate a complete batch of dishonest reviews, which are posted from time to time, usually in very identifiable rounds.
All the above points can help you to find honest feedback but there is no real concrete guideline to say for sure about its authenticity. If you are skeptical about anything then you should check all the details around them.
There are a lot of researchers who are working on ways to screen out fake reviews. On a daily basis, people check for them in regards to a cab driver, coffee house, restaurant and nearly every place we visit and everything we buy. Crooked folks masquerading as satisfied customers can really create problems regarding the true qualities of the product and services.
Many websites are working on developing an algorithm to automatically screen out fake reviews. So, next time you are planning to buy a product from Amazon, keep in mind the above points and remain skeptical until you are convinced it’s legit.
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